Organization Culture Within Nonprofits
Norman Olshansky: President
NFP Consulting Resources
Leaders of nonprofits
understand that organizations must incorporate both science and art to be
successful. Science includes best
practices, policies, procedures, regulations, business planning, accounting,
marketing, finance, fundraising, programming, service delivery, etc.. It is “what” the nonprofit does to conduct
its “business”. Art focuses on “how” we
implement the science. It relates more
to the process than to the task. Much
of what we refer to as art is what establishes the culture of an organization.
Wikipedia defines organization culture as
the “organization’s values, visions, norms, working language, systems, symbols,
beliefs and habits. It is also the
pattern of such collective behaviors and assumptions that are taught to new
organizational members as a way of perceiving, and even thinking and feeling. Organizational
culture affects the way people and groups interact with each other, with
clients, and with stakeholders.”
I’ve worked or consulted with
many nonprofits, which have similar missions, budgets, and community
demographics but are VERY different from each other when it relates to
organization culture. The culture of an
organization is a major component to how it is perceived by internal as well as
external sources. The culture of an
organization can change dramatically over time with changes in leadership, both
staff and volunteer. Sometimes the
change is deliberate and other times not.
One such organization with
which I worked had passionate leadership who loved to debate issues at
meetings. No matter how well a
committee had presented a proposal, members of the board felt that they had to
weigh in on every detail and come up with its own recommendations. Meetings lasted forever. Tempers often spilled over. The chairman of the board often lost control
of the meetings. The board was divided,
without direction, and had difficulty attracting new members as terms
expired. Staff was not professionally
trained nor were they able (or willing) to change the dysfunctional “culture” that had evolved. Fortunately, a new chairman was recruited who,
from the start, expressed displeasure at the way meetings had been conducted
and the lack of respect board members showed to each other and to staff. He indicated that the only way he would accept
the chairmanship was with an understanding that board meetings would be kept to
a strict agenda with timelines and that he would not allow discussions that
were not on subject. Initially, he was
seen as a bit stern but he was able to use humor to soften the impact when he
cut people off or moved the discussion back to relevance. After a few meetings, there was a noticeable
change in how the board members related to each other and the quality of board
meetings. He insisted that the board
would not conduct committee work at board meetings. Gone at board meetings were the discussions
about decorations at events.
In another organization with
which I was involved, it’s history and culture had been stable for many
years. A lot of attention was given to
succession planning for leadership and key staff. By the time a leader moved up the ranks to
the board or executive committee, they had been fully acclimated to the
organization’s operations. The culture
of the organization was buttoned up.
However, the culture also became very formal and so “businesslike” that
few people involved knew anything about each other outside of the time they
spent together working on issues related to the nonprofit. At one of the strategic planning meetings it
was noted that while the organization was successful, the environment was a bit
cold and not as enjoyable to be a volunteer or staff person as existed in other
local organizations. A task force was
given the responsibility to work with staff to address the concern and within a
few months there were social opportunities for board members to get to know
each other better and staff planned occasions for families of volunteers and
staff to visit the nonprofit, enjoy each other’s company and socialize. The nonprofit became part of each family and many
participants developed special relationships with each other outside their work
within the nonprofit.
A strong culture flourishes when clear values and norms guide
the way a nonprofit operates.
How does your organization treat its employees? Value its
volunteers and supporters? Encourage
transparency? Engage those who may be
different? Embrace diversity? Think
forward or just from crisis to crisis?
Encourage collaboration? Provide
ongoing training for leadership, volunteers and staff? Is willing to take risk? Provides a clean, safe and enjoyable
environment for staff, volunteers, members, clients, consumers of service,
funders, others?
When was the last time your organization took a look at its
culture to determine what if anything needs to be reviewed, changed or
enhanced?
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